Here's a clever infographic produced by Voltier Digital that pays homage to some of the top companies using social media to improve customer (and employee) relationships and experiences. In one graphic, we explore customer service, PR, listening, collaboration and entertainment featuring examples from Dell, Morton's, Unisys, KLM, and ABC.

While it's a mere glimpse into what's possible, it should serve as inspiration to expand the ways "your" company could use social media beyond marketing and community building.